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Having recently completed his first operation with the Grosfillex takeover, Resolve Capital expands its portfolio. The investor specializing in the operations of carve-out Family business transfers and complex growth situations, created by one of the two former partners of ElM Capital - four of whose investments are still co-managed with Reed Capital - takes on a minority stake in the capital of Lux Entertainment He co-invests with The Equity Club, the lead investor in this operation. Based in Rome, the immersive entertainment company was until now owned by its four founding partners Roberto Fantauzzi, José Linguella , Vanessa Arcangeli And Andrea Lucentini This operation, combining the repurchase of shares and the capital increase, enabled The Equity Club to take, jointly with Resolve Capital, 45% of the capital. THE club deal Italians reportedly invested €25 million brought in by Italian entrepreneurial families who were clients of Mediobanca via the vehicle TEC Experience According to Italian media, all the original shareholders remain in the company.

“We are pleased to partner with The Equity Club in this investment in Lux Entertainment, a fast-growing player in experiential entertainment. This marks our second investment under the Resolve Capital brand and further strengthens our active portfolio alongside Grosfillex and our legacy co-control positions in HPI, ATEDIA, Omniplast and VRM*.”

Permanent exhibition in New York

Lux Entertainment and its 250 employees produce and develop interactive experiences combining art, technology and entertainment, growing from a few million euros in revenue to 90 million euros In its five years of existence, it has also built a network of 1,000 professionals, including the artists involved in its productions. Since its creation in 2021, it has welcomed over 20 million visitors to its pop-up events (This is Wonderland, Christmas World, Color Hotel, The Flat by Macan, and Balloon Museum) held in the United States, Singapore, London, Shanghai, Riyadh, and Barcelona. The group's flagship event is dedicated to aerial and inflatable art. Balloon Museum Lux Entertainment has made a name for itself in France with the "Euphoria" exhibition at the Grand Palais and "Pop Air" at La Villette. This fundraising will allow Lux Entertainment to pursue its international expansion, starting with the American market. Indeed, the United States, which already accounts for 35% of its revenue, is a priority target for the Rome-based company, which plans to establish a permanent exhibition space in New York.

*Acquired by EiM Capital.